Fashion Photography Project

As part of my degree i had to come up with an entire photoshoot from strat to finish... i made up a brand and a style to go with it. I love photography but the fashion element i was less keen on, i think clothes can add to an images but i always find an image sticks in my mind from the facial expressions or the meaning of the image and how i feel when i look at it. I don't really feel much when i look at fashion mags... mostly... 'wow she's hot!'..but nothing substantial. So i thought i'd have 'the issues' in my photos to add a bit of depth (gave me something meaty!). I focused on topics such as: a society tarnished by poor economics, how love isn't half as fore-filling or easy as the media portrays and gender inequality (who stopped reading there?). I did this all subtly through symbols and shiz as the project was meant to really be more about the clothes. Let me know what you think :)

(scroll down to see more of the images :) )

As a member of Amnesty International, an organisation that fights for human rights, I joined in a protest for stopping violence against women. Avon has recently launched a campaign supporting this cause, it is reported that ‘one in three women is a victim of violence, and it is estimated some 10 million children witness violence in their families each year. In 2008, Avon Products, Inc. and the Avon Foundation introduced the company’s first-ever global fundraising product, the Women’s Empowerment Bracelet, designed to save and improve women’s lives worldwide. The bracelet was unveiled by Avon’s Global Ambassador Reese Witherspoon at Avon’s 2008 Global Summit for a Better Tomorrow held at the United Nations in partnership with UNIFEM’. It is impressive that such a large company such as Avon are willing to spend a large budget on such a worthy cause, hopefully other such high status companies will follow suit.

Music Muse

Life would be nothing without music. I play the guitar and take lots of inspiration from these particular female musicians, Karen O (Yeah yeah yeahs), Florence Welch (Florence and the Machine) and Emily Haines (Metric). These women always look elegant, sexy and are fantastic talents. Each of them have amazing voices and don’t have to use cheap nudity to become successful.

Here are some of my digital design work :)

Design Development

For my most recent design development project I have designed for Comme des Garcons. Before starting the project I knew little of the brand, as the project progressed I liked the brand more and more. I was particularly inspired and intrigued by the brand continuous controversy and political consciousness and tried to reflect this in my own work. My group came up with the title ‘Taboo’ for our trend, from this I tried to convey taboo world issues, particularly focusing on poverty and destruction.

Hepburn in a Hilton World

I came across this article in the Sunday Times style magazine, its focus is on the lose of elegance with modern women's fashion and suggests ways in which we can rekindle the Hepburn look with a modern twist.
I really enjoyed this article and have many a time wished for the graceful fifties style to be revived. I often feel a little depressed when I go clubbing and see how scantaly clad girls are as they totter down the road in impossible heels. Why do we do it? I don't pretend to be an innocent obsever, I to have worn risque clothing but how is a girl meant to dress respectably when all that is found in the shops these days are dresses that won't even cover your bottom!

Women's fashion is heavily reflective of society, clothes are reflective of our status in soceity- making the two intrinsically entwined,as it always has been. Even though leaps have been made with the feminist movement we clearly still do not have equality. A world where a woman has to sexulise her look to get attention, whilst men are in the same t-shirt and jeans frankly speaks volumes.
In a world of 'if you've got it flaunt it' and where Jordan is considered a business genius... I worry for the future of women.